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Branding Campaigns
Optimistic Realism branding campaigns rely on strategy as a foundation for quality, on-target execution of corporate identity, naming, logo design, and development of brand guidelines.
01 Visual Learning Systems: Uniquely 7-shaped variation of the "Penrose triangle," an optical illusion seen in the work of M.C. Escher, and dubbed, "impossibility in its simplest form." The shape is illustrative of the characteristic aspects of VLS software: optical, intelligent, sophisticated, and multi-dimensional. View the logo.
02 Trees for Tibet: Project launched by The Himalayan Institute supporting the nation of Tibet by facilitating the planting of trees to help the Tibetans and the environment. View the logo.
03 BusinessLive: Brand strategy and execution of design elements including logo and user-interface for the pioneering business-oriented app for social media. View the logo.
04 Sami G: Modern, elegant logo for the health specialist and raw food advocate. View the logo.
05 Missoula SoundWorks: Conceptual branding campaign with the company's acronym (MSW) creating a natural, organic tone for the branding of this audio production company. View the logo.
06 Carachute: Conceptual branding campaign involving graphic design of heart-shaped parachute image, stylized typography, and naming. Carachute is a day management program for children with special needs. The client envisioned a fun, clean, and contemporary brand that would appeal especially to children. This logo was designed and developed by O.R. director, Cabe Lindsay, in 2008 as an employee of Prizm Development. View the logo.
07 Bob On A Twig: Restaurant and food cart specializing in shish kebabs. Bob On A Twig is also known by the acronym, BOAT, and the branding campaign includes sailboat-shaped mobile foot carts. The company caters events with delicious "bobs," made exclusively from locally-grown meat and produce. View the logo.
08 CabeTV: Dual-state logo with tagline for the branding of a video blog. View the logo.
09 Montana Fresh and Local: Montana Fresh and Local is a wholesale produce distributor. This branding campaign includes a website, sticker labels for produce and carts, billboard signs, print ads, and more. View the logo.
10 Telisite: Brand story, original font creation, and graphic image development for broadcast company. View the logo.
Additional Brand Development Projects
- Gritty, organic brand design:
- Mud Puds - social media website
- Symbolism in logos:
- Care Options 4 Kids - preschool childcare program
- New Media Consortium - non-profit tech advocate
- Missoula Raptors - semi-professional football team
- Apex Building Services - general contractor
- Ten Million Suns - apparel company
