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Print Campaigns
Optimistic Realism print campaign services include strategy, production, and placement of all varieties of advertisements along with sales collateral, packaging, and other marketing projects.
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01 City Harvest: Print ad campaign for non-profit food service delivering gourmet leftovers to soup kitchens. Tagline reads: "Food Doesn't Fall from the Sky," followed by a call to action. View the campaign (7.1MB PDF will open in a new window).
02 Billabong: Poster print campaign to Text reads: "One Man's Disaster is Another Man's Dream." View the campaign (48MB PDF will open in a new window).
03 Systemware: Sales collateral for product line, promoting software applications with graphic diagrams, software overview, and lists of benefits and features. Select from the following PDF files to view a few examples: E-statements, Account Records, and Loans (1MB PDF will open in a new window).
04 Visual Learning Systems: Professional report, written and illustrated by O.R.'s, Cabe Lindsay, as Marketing Director of VLS. Topic is linear perspective as a route to delivering automated three-dimensional map making. View the report (2MB PDF will open in a new window).
05 McDonald Observatory: Marketing plansbook for the astronomical observatory. View the plansbook (5.2MB PDF will open in a new window).
06 Mug Shots: Catalog for custom printing shop. This catalog offers tremendous benefits to sales personnel, who have adopted it as a resource for their sales pitches. View the catalog (23MB PDF will open in a new window).
07 Aussie: 29-page design toolkit for re-branding. Campaign includes patterns, icons, textures and more, all of which support the improved brand. View the toolkit (54MB PDF will open in a new window).
08 Lucky Stars: Catalog for apparel company that offers custom screen printing and embroidery. This 48-page full-color catalog features the entire product line of apparel and the designs available for custom printing. View the catalog (42MB PDF will open in a new window).
09 Feature Analyst: Packaging for geographic information systems (GIS) specialty software, suitable for convenient shipping, retail display, and standing on a bookshelf. View the package design.
10 Common Ground: Marketing report and seasonal outlook for the organic produce distributor, published in 2004. View the report (1MB PDF will open in a new window).
Additional Print Media Projects
- Sales collateral:
- Systemware - case study featuring Office Depot; see also Mitsubishi
- Visual Learning Systems - spec sheets to familiarize clients with essential concepts of the software
- Montana Fresh and Local - tear-off recipe cards promoting less-familiar items in the product line
- Publications:
- University of Texas - professional report titled, Big Idea Patterns of the Advertising Creative Process.
- Optimistic Realism - workbook titled, Your Website Your Way - The Guide to Gaining Good Web Support, published in 2009.
- Montana Fresh and Local - professional report including season recap and marketing analysis
- Visual Learning Systems - press releases announcing new software product roll-out and subsequent conference for software users; see also Jane Goodall Institute press release
- Overwatch Systems - published in Geospatial Solutions and ArcUser magazines, with circulations of 300,000
- Wyoming.com print ad - familiarizing Internet users with the new concept of high-speed Internet, in 2001
- Visual Learning Systems - published in Geospatial Solutions magazine for the GIS industry
- Almond Joy - hand-rendered, poetic campaign concept for the candy bar
- Folgers - creative fiction short story as a promotional piece for Folgers coffee
