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Web Campaigns
Optimistic Realism web campaigns range from social media campaigns to email blasts, along with websites of all types.
Standard Benefits
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Special Features
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01 BusinessLive: Brand strategy and execution of design elements including logo and user-interface for the pioneering business-oriented app for social media. View an app screenshot and/or visit the page on Facebook (new window will open).
02 InXero: Branding and user-interface design of the award-winning platform that generates sales leads online easier than ever before. InXero applications showcase products and services more dynamically than ever on social media, websites, and mobile devices. View a web screenshot, visit the site (new window will open),
03 Kacey's Cakes: Flash-animated online brochure. View a web screenshot and/or visit the site (new window will open).
04 Quorum Hotels & Resorts: Business-oriented online brochure for one of the nation's largest hotel management service companies. Technical features include a drop-down menu and a randomly rotating image set for the homepage. This site was designed and developed by O.R. director, Cabe Lindsay, in 2008 as an employee of Prizm Development, not Optimistic Realism. View a web screenshot and/or visit the site (new window will open).
05 Carle Spine Institute: Ultra-clean website 50+ pages long, with a dynamic JavaScript menu and image crossfade. This site was designed and developed by O.R. director, Cabe Lindsay, in 2008 as an employee of Prizm Development, not Optimistic Realism. View a web screenshot and/or visit the site (new window will open).
06 Hippo Bubble: Investor-oriented online brochure featuring a Flash-animated video game teaser for the educational software, Dr. Algorithm. View a web screenshot, visit the site (new window will open), and/or view the animation.
07 Southwest Corporate Credit Union: Investor-oriented application demo for the company's Remote Deposit banking service. See the video.
08 Systemware: Mini-site with Flash-animated SaaS demo and simultaneous email marketing campaign for the company's ground-breaking medical banking solutions. E-newsletter campaigns reached 5,000+ members with monthly announcements of webinars and other events. View a web screenshot, visit the site (new window will open), and/or view the animation.
09 The Advertising Show: Designed by Cabe Lindsay as Associate Producer of The Advertising Show. View a web screenshot and/or visit the site (new window will open).
10 ExpertNegotiator: Series of seven promotional videos highlighting various features and benefits of the software. These videos were animated in Flash by O.R. director, Cabe Lindsay, as a branding consultant of TargetScope. See the video.
Additional Web Campaigns
- Interactive e-books:
- Start-up and small business websites:
- Ultra-clean websites for the healthcare industry*:
- Email blast:
- Promotional videos:
- Personal websites:
*Sites designed and developed by O.R. director, Cabe Lindsay, in 2008 as an employee of Prizm Development, not Optimistic Realism.










