Cabe Lindsay - One Bright Brand Guy
Contact Information:
Email: cabe@optimisticrealism.com · Mobile Phone: 406.239.1738
Address: 1405 Rabb Rd, Austin, TX 78704
Career Profile:
- Ad pro with experience and formal education (MA University of Texas), working as a team player to create sensible and sensational campaigns that resonate.
- Software proficiency in Adobe CS5 Master Collection: Photoshop, Illustrator, Flash, Dreamweaver, InDesign, and Premiere, plus Final Cut Pro, Microsoft Office Suite...
- Online portfolio showcasing ample examples of outstanding brand banagement projects: www.optimisticrealism.com.
Employment Experience:
Director
Optimistic Realism, Brand Consultancy
Austin, TX, August 2008 to Present
Managing small creative teams in the production of advertising projects, with a sharp focus on branding. Designing print and digital material for promotional campaigns as a consultant for high-tech companies and their products, with emphasis on strategic concepts, distinct copywriting, and compelling execution.
Web & Graphic Designer
Prizm Development, Advertising Agency
Dallas, TX, August 2007 to August 2008
Supported 20+ clients in the strategy, design and execution of websites geared mainly for the healthcare industry. Created brand-centered websites rich in media and dynamic features, while maintaining cross-browser compatibility and search engine optimization, with ultra-clean HTML and CSS.
Marketing Director
Visual Learning Systems, Computer Software Firm
Missoula, MT, January 2005 to May 2007
Led marketing activities as a director of both graphic design and copywriting. Managed branding campaigns and created ads for print, video, and online, including nearly every element of the 200+ page corporate website. Visually transformed the mom-and-pop software shop into a professional, internationally-recognized company.
Graphic Artist & Customer Service Rep
Marsh Incorporated (now Imagefitters), Print Shop
Missoula, MT, May 2004 to January 2005
Designed digital artwork for printing projects, working primarily with typography and layout. Assisted in customer support, inside sales, and accounting. Produced two internationally-distributed product catalogs that dramatically improved profitability.
Marketing Coordinator
Common Ground, Wholesale Produce Distributor
Missoula, MT, February 2003 to March 2004
Led successful branding campaigns, including the creation of multiple logos, websites, and print ads. Completed market reports, research projects, and record keeping responsibilities required to maintain organic certification, while also assisting in sales, accounting, labor scheduling, and other administrative tasks.
Advertising Assistant
Wyoming.com, Internet Service Provider
Riverton, WY, June 2001 to September 2002
Developed promotional campaigns, assisting in the production of advertisements for print and television, including support in art direction and copywriting. Conducted research, analyzed data and reported findings to support sales and marketing departments.
About Optimistic Realism:
Optimistic Realism® is the name of a brand consultancy based in Austin, TX. Our two areas of service include: (1) brand management - branding campaigns, web campaigns, and print campaigns; plus (2) artcetera - digital art, fine art, and audio video art. Optimists know that every challenge is the beginning of a solution. Optimism is not about denying reality, it's about perceiving reality in a positive way - this is my commitment.
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