promotional art

web design
broadcast media
print media
stationery
graphic design
brand development
copywriting
creative marketing

Identity is the element that sets one apart from another, helping the observer to make decisions swiftly and sensibly.  Metaphorically speaking, when one sees a white stripe on a back cat’s back, one knows to run.  Whether you are an entrepreneur with a fresh idea, or a long-standing business with a desire to improve your image, you will benefit from a logo that: (1) symbolically expresses the your definitive unique selling point; and (2) communicates this idea to your consumer.  The Optimistic Realism approach to branding begins with a thorough exploration of what distinguishes your organization and what your audience values.  We place your distinct identity into your brand identity, with the imagery, color, and typography that is you.

Brand development examples are available to browse through.