Home >> Promotional Art >> Copywriting
Copywriting
At Optimistic Realism, we emphasize originality in our creative copywriting. O.R. provides clever, introspective, and ethical copywriting services ranging from press releases to research reports, with upbeat media relations and a truthful, positive approach to crisis management. In a tone of voice that harmonizes with your company’s style, O.R. aims for a concise, valuable message that reaches your target audience with the appropriate level of formality and technical content. Above all else, O.R. desires to help small businesses and individuals with aspirations to nurture the environment and humanity. Copywriting services include: press releases, advertising copy, creative writing, technical writing, research reports, journalism, fiction, nonfiction, and poetry.
01 Promotional Copywriting: Wyoming.com is leading Internet Service Provider in Wyoming, and they first introduced DSL High-Speed Internet access to the state in 2001. At that time, when DSL was unfamiliar to Wyoming residents, this cleverly written, humorous ad campaign increased awareness about the technology and created excitement about the availability of high-speed Internet service. View this ad.
02 Research Report: This report, written and illustrated by O.R. artist, Cabe Lindsay, as Marketing Director of VLS, presents the findings of a research project regarding the use of linear perspective for three-dimensional map making. View this report (PDF will open in a new window).
03 Press Release: This press release calls attention to the success of a Jane Goodall Institute endeavor that required the use of VLS' Feature Analyst software, which led to media coverage that was favorable for both JGI and VLS. News outlets responded favorably, publishing the article in numerous e-zines and trade publications for the GIS market. View this press release.
04 Creative Nonfiction: Common Ground is an organic produce farm. In this creative nonfiction writing example, O.R. artist, Cabe Lindsay, details a season’s worth of failures and triumphs faced by an organic produce farm and distributor at the verge of breaking the sustainability barrier and becoming one of the elite few successful produce channels in Montana. View this report (PDF will open in a new window).
05 Promotional Copywriting: Visual Learning Systems is a computer software firm. In this promotional copywriting example, a phrase with a simple double meaning is employed in order to achieve two distinct objectives simultaneously. This print ad first appeared in Geospatial Solutions magazine, a trade publication targeted at the defense and intelligence community. View this ad.
06 Creative Fiction: Hans & Hona is an imaginative short story written and illustrated by Cabe Lindsay. This humerous, poetic tale of desire in the arctic originated as a pitch for an animated film, and exists presently as a children's story. View this short story (PDF will open in a new window).
07 Technical Writing: This educational training document explains one of the complex elements in understanding VLS' automated map making software: Feature Analyst. Concisely written and enhanced with illustrations, also by O.R. artist, Cabe Lindsay, this document is part of a series of tutorials designed to reduce the learning curve faced by new clients by quickly familiarizing them with the essential concepts of using the software. View this paper.
08 Poetry: The sonnet form adheres to a strict rhyme scheme and structure, representational of the constraints typically faced in advertising, which demands concise and meticulous written communication; William Shakespeare is its most famous practitioner. In addition to providing an example of a sonnet, two additional poetry examples are given: a freeform poem and a song, with guitar tablature included. View these poems.
09 Press Release: VLS submitted two press releases in the Spring of 2007 to gain media exposure for the roll-out of its new software, Urban Analyst, and also to highlight the upcoming conference for software users. View these press releases.
10 Research Report: In an effort to appeal to prospective clients in environmental agencies, VLS pieced together a series of documents that highlighted notable success stories, composed by O.R. artist, Cabe Lindsay. This example features the results of research collected in response to the spread of an invasive shrub that threatened a significant stretch of riverbank in Colorado and New Mexico. View this report.
