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creative marketing

Communicate to your customers with relevance and impact through the application of creative marketing services provided by Optimistic Realism. One of the company's fortes is guerrilla marketing: thinking outside-the-box to develop compelling innovative promotional strategies such as advertising printed on store receipts or chalked on sidewalk. O.R. is also passionate about cause-related marketing: demonstrating a business’ commitment to addressing social issues by making available resources while addressing marketing objectives: linking purchases of a product with fundraising for a worthwhile charity, for example.

Vegetable stand with the Montana Fresh and Local logo printed everywhere: on the side of the building, on the containers, and on the apron and hat worn by the attendant.

Creative marketing examples are available to browse through.

Example #1 shows the thumbnail of a logo with the words: "Montana Fresh and Local." wrapped around a circular image of an ear of corn and various other abstract shapes, with the roll over text: "strategy & execution."Example #2 shows the thumbnail of a T-shirt with the letters: "T4U" written on it in large, diagonal letters, with the roll over text: "strategy & execution."Example #3 shows the thumbnail of a hand in the shape of the hand signal for "okay," with a smoke plume curling from in between the pointer finger and thumb, with the roll over text: "strategy & execution."
Example #4 shows the thumbnail of a couple of paper sheets with designs and words on them; one card has an illustration of a tree with hills, and another card has a logo and a recipe titled: "Heart-ichoke Dip," with the roll over text: "strategy & execution."