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Print Media
Optimistic Realism understands that the quality of any newspaper ad, billboard, flier, brochure, packaging, or stationery article speaks volumes about the company it promotes, and in print media, the quality of the finished product is as important as the quality of the idea behind it. O.R. enjoys working with existing elements to modernize a design or creating something entirely new with clever artwork and compelling typography. Print media services include: catalogs, brochures, fliers, packaging, magazine and newspaper advertising, technical documents, business cards, stationery, typography, layout, and publications.
01 Sales Collateral: Each product in the Systemware product line is designed to provide a particular solution for a particular type of client, and marketing these products required a meaningful, relevant, and unique message for each. Systemware delivered this impactful message with a set of product sheets that detailed each of its products. Select from the following PDF files to view a few examples: E-statements, Account Records, and Loans (new window will open).
02 Magazine Ad: Overwatch Systems is a computer software firm. Aiming to increase awareness about three key software in the Overwatch product line, O.R. artist, Cabe Lindsay, designed this ad to reach a specific niche that made up 80% of the software's user base. Market research indicated that approximately 70% of its target group subscribed to a specific trade publication, ArcUser magazine, with a circulation of more than 300,000, where the ad was published in 2007. View the ad.
03 Newspaper Ad: Montana Fresh and Local is a Wholesale Produce Distributor. MFL's modest 3-week newspaper advertising campaign resulted in a staggering increase in traffic at its roadside produce stands. With repeated usage of the logo, also designed by Optimistic Realism, as well a strong marketing push strategy, the name and image of Montana Fresh and Local was both audible and visible in dozens of grocery stores and restaurants, even in its first year of existence. View the ad.
04 Technical Document: This informative brochure conveys the features and benefits of VLS' Feature Analyst software, with simple side-by-side comparisons that illustrate challenging concepts. View the document.
05 Sales Collateral: Systemware serves a prestigious list of Fortune 500 clients, with solutions for their document management needs. With its reputable clientele, Systemware prepared dozens of case studies, and O.R. artist Cabe Lindsay directed the art and layout. Select from the following PDF files to view examples: Mitsubishi and Office Depot (new window will open).
06 Catalog: Mug Shots specializes in custom printing for coffee cups and other beverage containers. Until the design of this product catalog, Mug Shots relied solely on trade shows and door-to-door sales to earn its clients. Since then, the company has grown exponentially through a direct mail marketing campaign, utilizing the brochure as its primary method of targeting prospective customers. The brochure offers tremendous benefits to sales personnel as well, who have adopted it as a resource for their sales pitches. View the catalog.
07 Business Cards: BodyLove Medspa is a medical spa based in Phoenix, Arizona. These business cards reflect the mode of the logo, also designed by O.R. The tone of the brand image is reiterated in the company’s cards with the use of a silky, subtle, skin-tone background. This light background forced the dark red letters in the name to stand out. The card is double-sided with a glossy front and a matte backside, where the logo is repeated prominently in full-color. View the cards.
08 Greeting Card: Optimistic Realism's Christmas card series featured wild animals in snowy environments. The front of the card reads, "'Tis the season to be freezin'," and the message inside reads, "May yours be warm knowing you are loved." The series offers warm greetings for the cold winter season. View the greeting cards.
09 Magazine Ad: The Jackson Hole Chamber of Commerce campaigns each year to bring in tourists during the winter season. Jackson Hole, a popular tourist destination in Wyoming, sees fewer visitors during the cold winter months, even with its premier ski resort, Teton Village. Optimistic Realism addressed this issue in with an advertising campaign to portray the romance of the frontier, as opposed to the more traditional Old West theme. View the ads.
10 Packaging: Visual Learning Systems is a computer software firm. This package design is a full-color software box 7.5" x 1.5" x 9.25" fit to stand out on a bookshelf, and suitable for shipping as well as retail display. O.R. artist, Cabe Lindsay, handled the graphic design and the layout. View the package design.
11 Newspaper Ad: This light-hearted advertisement for Wyoming.com appeared on the back cover of a program for the Central Wyoming Fair and Rodeo, fitting with the theme of the event: "Best Doggone Fair Around." View the ad.
12 Promotional Flier: This energetic, retro-style design reaches a target audience made up of college students with a taste for music and dancing. Frank's Party is an epic rave of turntablism and dance. View the flier.
13 Trade Publication: O.R. artist, Cabe Lindsay, developed this series of double-sided, full-color handouts for geographic information systems (GIS) conferences nationwide, targeting defense and intelligence analysts. These trade show publications were functional in introducing prospective clients to the software and drawing traffic to the VLS website, where over 600 new clients downloaded the software demos and tutorials in 2006. View the ads.
14 Catalog: Lucky Stars is an apparel company that offers custom screen printing and embroidery. This 48-page full-color catalog features the entire product line of apparel and the designs available for custom printing. Optimistic Realism directed the design, copywriting, typography, photography, image editing, and layout, all in a 2-week time frame. View the catalog.
15 Promotional Flier: Killer Miller is a music recording artist. This flier introduces the concept of a moth bomb with a lit fuse, a KM trademark image. Featuring a hand-drawn sketch, this advertisement recognizes the jam band's human quality, aiming to attract the beatnik crowd that frequents the smoke-filled Michigan venues where they perform. View the flier.
