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Web Production
Optimistic Realism is a web specialist, supporting a vast array of clients with every service from web production to web promotion, handling design, development, and maintenance. O.R. builds custom websites of all shapes and sizes, from the simple, brochure-like web presentation to the highly complex, software and database-driven e-commerce website. O.R. currently adheres to the latest standards in web development with valid XHTML/CSS coding, in addition to employing best practice optimization techniques and modern web design in each of its web projects.
Proficient in Flash animation and other rich media, O.R. creates websites that are equally contemporary, stylish, and functional, with effective interactivity and a space-efficient arrangement of information. Key features of all O.R. websites include: search engine optimization (SEO), standards compliance, and cross-browser compatibility; with special features such as: Flash animations, dynamic navigation menus, shopping carts, and Web 2.0 database-driven content management systems (CMS).
01 Website: This bright, inviting website is designed to appeal to parents of small children with an image that connotes professionalism and high quality. Missoula Childbloom is an extension of The Childbloom Guitar Program, a highly successful music education system. Childbloom, headquartered in Austin, Texas, is the nation's largest program of its kind. View a web screenshot and/or visit the site (new window will open).
02 Dynamic Website: Mud Puds is an online social network that enables like-minded people to support each other through the free exchange of communication. This is a Web 2.0 blog site with a database back end powered by Wordpress. Technical features include the ability to infinitely expand the site, register contributors, and a login portal for updating and maintaining the site. The navigation structure is also cutting-edge: an animated, multi-tiered, CSS-driven menu. View a web screenshot and/or visit the site (new window will open).
03 E-Commerce Website: This website promotes the music of Cabe Lindsay as an artful, modern, value-adding, image-based brochure and online store. The website, rich in technical breakthroughs yet simple in appearance, reinforces the artist's branding as an innovative digital recording artist with a touch of acoustic folk. View a web screenshot and/or visit the site (new window will open).
04 Website: Missoula SoundWorks is an audio production and recording studio. Optimistic Realism accomplished a long list of business development tasks en route to producing the MSW website, including brand development, copywriting, and graphic design, not to mention web development. Key features include a dynamic, accordion-style menu and an interactive jukebox, allowing visitors to preview sound samples. View a web screenshot and/or visit the site (new window will open).
05 Online Brochure: LaughYoga.org is a laughter club based in Dallas, Texas, facilitating laughter yoga, a.k.a. laughing yoga or laugh yoga - a stunningly healthy exercise routine that helps train the body to more easily and genuinely laugh. In addition to providing basic information about the organization, this brochure website presents something special to its audience their audiences: opportunities to laugh online. In the “stuff” section, viewers find a collection of fun, humorous media clips that may enhance the impression created by the website.View a web screenshot and/or visit the site (new window will open).
06 Website: Quorum Hotels & Resorts is one of the nation's largest hotel management service companies. The website positions the company with a style of tasteful elegance, with sweeping curves and marble imagery. Technical features include a drop-down menu and a randomly rotating image set for the homepage. This site was designed and developed by O.R. artist, Cabe Lindsay, as an employee of Prizm Development, not Optimistic Realism. View a web screenshot and/or visit the site (new window will open).
07 Website: The SpineAustin, SpineAbilene, and TriCities Spine websites are masterful examples of clean web development. These sites are cross-browser compatible, search engine optimized, user-friendly, and tightly-packaged. These site were designed and developed individually by O.R. artist, Cabe Lindsay, as an employee of Prizm Development, not Optimistic Realism. View web screenshots of each website and/or visit each site individually: SpineAustin, SpineAbilene, and TriCities Spine (new window will open).
08 Website: The Carle Spine Institute website is 50+ pages long and ultra-clean with a dynamic JavaScript menu and image crossfade, both of which are animated entirely by code. This site was designed and developed by O.R. artist, Cabe Lindsay, as an employee of Prizm Development, not Optimistic Realism. View a web screenshot and/or visit the site (new window will open).
09 Email Newsletter: Systemware's e-newsletter campaign reaches over 5,000 members in its mailing list with monthly announcements of webinars and other valuable, informational events designed to keep existing customers and prospective clients in the know. View an email screenshot.
10 Website: Jacob Gonzalez is a music producer and recording artist, keeping busy as a professional musician in Austin, Texas, the live music capital of the world. View a web screenshot.
11 Online Brochure: This clean and simple mini site sheds light on The STARR Charitable Foundation and its prestigious STARR Scholarship, awarded to top Wyoming high school graduates in order to facilitate their attendance at Michigan State University. View a web screenshot.
12 Website: Habitat for Humanity is a non-profit community service institution providing homes for families in need. This family-centered website showcases the hard-working participants of HFH: donors, volunteers, and people in need. Appealing to a sensitive, easygoing target audience, the site is simple in character, yet the design is exciting and lively. View a web screenshot.
13 Online Brochure: Ideacats is a communications firm specializing in events planning. This bright, lively web design matches the tone of the business' slogan: "Our style is fun. Our results are serious!" View a web screenshot and/or visit the site (new window will open).
14 Website: Black Hills Surgery Center is a specialty hospital in Rapid City, South Dakota. The technical aspects of this site include a dynamic, CSS-driven drop-down menu, custom inner-site search mechanism, and JavaScript sidebar menu. This site was designed and developed by O.R. artist, Cabe Lindsay, as an employee of Prizm Development, not Optimistic Realism. View a web screenshot and/or visit the site (new window will open).
15 Online Brochure: BodyLove Medspa website is Flash-based, skin-toned and sexy, while maintaining a clean, professional image. The website is a central segment of a marketing campaign that reinforces the brand, also designed by O.R. View a web screenshot.
16 Website: Spine Group Beverly Hills helps patients with complex back and neck problems to recover and return to activity. The website is a valuable resource to these patients, rich in learning resources about pain prevention and recovery. This sizeable website, with over 50 pages of informative content, utilizes a Flash and XML-generated dynamic navigation menu. This site was designed and developed by O.R. artist, Cabe Lindsay, as an employee of Prizm Development, not Optimistic Realism. View a web screenshot and/or visit the site (new window will open).
17 Website: The Overwatch Systems website design features an animated, interactive Flash banner and a sleek image, fit for a target audience comprised of geospatial intelligence analysts in the U.S. Department of Defense. View a web screenshot.
18 Website: Visual Learning Systems is a computer software firm. This website is sharp, bold, and business-oriented, targeting members of the defense and intelligence industry. The site is rich in Flash animation, including informative video segments, interactive software tutorials, plus animated GIF images, PDF documents, and downloadable software. View a web screenshot.
19 Website: Burning the Midnight Oil is an audio recording studio. The online presence parallels the artistically professional services that the company provides. View a web screenshot.
20 Animated E-Book: Joan Sheski, watercolorist, wrote and illustrated the children's story, Water Strider's Journey. Optimistic Realism brought the story to life in the form of an online, interactive, Flash-animated e-book. View the e-book (new window will open).
